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2008 Advertising Rates and Specifications
*Take advantage of a combined frequency
rate by advertising in both The MHEDA Journal and MHEDA
Edge.
| |
1x Rate |
4x Rate |
6x Rate |
9x Rate |
12x+ Rate |
| 2/3 Page |
1995 |
1635 |
1530 |
1490 |
1450 |
| 1/2 Page |
1585 |
1405 |
1317 |
1290 |
1260 |
| 1/3 Page |
1115 |
906 |
850 |
825 |
805 |
| 1/4 Page |
970 |
740 |
690 |
680 |
675 |
| Size |
Specifications |
| 2/3 Page |
4 1/2" wide x 8 3/4"
high |
| 1/2 Page |
6-2/3" wide x 4 3/8"
high (horizontal)
3 3/8" wide x 8 3/4" high (vertical) |
| 1/3 Page |
2 1/8" wide x 8 3/4"
high (vertical)
4 1/2" wide x 4 1/2" high (square)
6-2/3" wide x 2 1/2" high (horizontal) |
| 1/4 Page |
3 1/4" wide x 4 3/8"
high |
All advertising material must be accompanied
by an approved, hard copy proof.
Acceptable platforms:
Macintosh and PC.
Acceptable Primary File Applications:
Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Quark XPress,
PDF*.
Not Acceptable File Applications:
Microsoft Publisher, PowerPoint, Photoshop Elements.
Color:
sRGB profile will insure best color match.
Font Size:
For best readability online, use a minimum font size of 12.5 point.
*PDF Creation:
Press Quality PDF files distilled using v1.4 compatability or earlier
accepted providing strict attention is paid to
the creation of the native/original files as described above. InDesign:
Use PDF Export Presets with ‘Press’ • Illustrator
&
Photoshop: Use AdobePDF with ‘Press
Quality’ • Quark:
Postscript file then run Acrobat Distiller with ‘Press Quality’.
There will be a $65
surcharge for ad material not supplied as a digital file.
Production charges will be assessed and
added to the invoice for all digital files requiring corrections.
Agency Commission: 15%
Mechanical charges, costs of artwork or conversions are non-commissionable.
No agency commission allowed if invoices are not paid in full within
30 days.
Payable in US Dollars Only
Regulations Covering Acceptance of Advertising:
As indicated under "Contract and Copy Regulations" appearing
in Standard Rate and Data Service (SRDS) Business Publication Edition.
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